Exploration for conservation

Our home is beautiful. It's also huge, as is our challenge of protecting it.

Really, it’s all too big to cover in one app. Likewise, the human body, plants, and the weather are big topics, each the subject of tomes of research and knowledge. But we still made apps about them. Our goal is never to cover every single detail. Our goal is to go under the skin or up in the clouds to show kids things they wouldn’t otherwise be able to see and prompt questions about them. 

We hope that revealing the invisible nurtures curiosity and lifelong learning. We know that when kids get a peek at something new, they get more curious about it and other things they can’t see. Parents tell us their kids have more questions after they play our apps than before. And research proves that curiosity and asking questions is not only essential to learning but also something kids do naturally.

In The Earth, this means kids explore from under the sea to mountain tops to reveal the Earth’s geological changes. In Love the Earth, an in-app purchase available only this week, kids venture into forests and oceans to understand how humans can change the planet too — for better and for worse. We created these new scenes in support of Apps for Earth and WWF. Until April 24, 2016, 100% of the proceeds from The Earth, Love the Earth, and all other participating apps and in-app purchases go to WWF.

Again, the conservation and protection of our planet is a huge and increasingly important topic, one that’s too big to cover in entirety in an app. We focused on just three key areas — forests, the ocean, and clean energy — to make visible some ways humans can impact the planet. Kids see how overfishing and pollution affect our oceans, how development affects our forests, and how energy usage affects our air. Kids also learn how they can help protect the planet with their everyday actions. So parents and teachers can better support kids’ learning, we updated The Earth Handbook with facts and discussion questions about conservation. Our hope is that kids’ explorations, their questions, and your conversations will inspire all of us to protect our ever-changing home — one of our biggest lifelong challenges.